Telling the Story through Video

When we revamped the Resources Global website, there was no budget to shoot video. But we did have hours of footage shot the previous year for an orientation video. From this repurposed footage, we painstakingly pieced together 23 separate videos to tell the story of Resources Global’s unique business model, culture, people and career paths. Subsequent no-frills shoots have enhanced and updated the video content.

Resources Global's recruiters were the first to notice a difference. "Candidates 'get' the company now," said one. "Their questions are at the next level. We don’t have to start from scratch."

At Imagineering, I directed many video shoots—from project updates in the field to back-stage glimpses of attractions being created. Most I can’t share on this site—don’t want to spoil the Magic....